Born and brought up in the busy metropolitan city of Mumbai (erstwhile Bombay), Aniruddha followed a conventional childhood playing gully cricket, and wanting to be a doctor, then an architect, a civil engineer, a chemical engineer and then a doctor again.
He graduated with a degree in Computer Science, and started working as a Technical Writer with Tata Consultancy Services Limited. Being the naturally curious and the adventurous one, he moved to assume more responsibility - working as a Data + Matching specialist for a Tata client - Experian Scorex in Monte Carlo, Monaco. He worked with the business owner, and the engineering team to develop a name matching algorithm for Indian names and addresses. This was used for their credit bureau expansion plans in India.
While working with another client for TCS, he worked on the redesign of a CRM portal with a UI designer and got interested. But he got furthermore hooked onto Design after reading about Don Norman's Three Teapots.
Followed a design education, where he unlearnt engineering and learnt it all over again in context of design. Post design school, he has worked across different areas from e-governance to insurance to security across various clients like Aetna, Manulife, Toyota, Merck, Symantec to name a few.
Aniruddha likes to talk design - right from service design to icon design. He advocates Jesse James Garrett and Don Norman and tries to get the works of Edward Tufte in his visualizations. He swears by Gestalt's principles, and makes it a point to talk about every non design person about them. He believes in 'Minimalism is simple' and loves to get engrossed in patterns, in design as well as in real life. He goes by "Simple is hard. Easy is harder. Invisible is hardest." , a quote by Jean-Louis Gassée, and believes in invisible design, which gets out of the way and allows for success & delight.
If he wasn't designing great user experiences, he'd love to be a Street Photographer, just like the likes of Henri Carter Bresson. He loves to shoot in black and white, and focus on the form, and the composition (along with the emotion) before pressing the trigger. He shoots with his phone, an old DSLR with a 50mm lens and Fujifilm X10. And is constantly on the move, posting photos of sleeping fellow passengers on his Instagram feed.
You can write to him at email@example.com or download his one-page CV
Or head to a more formal profile on Linkedin